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Fiat Fiorino Qubo is the name of the new vehicle being sold by the FIAT sales network. An original name that plays on the idea of "cube", which may not always be complimentary in all contexts, but in any case clearly evokes the strong points of this model: reliability and sturdiness, as well as unique and versatile functions. Not to mention the originality of changing the C of cube to Q to tell us that this vehicle is no ordinary cube, but rather a cube with a twist.

The Fiat Fiorino Qubo is targeted at a client who is a non-conformist oriented towards substance rather than show, a strong personality who is emanates confidence of his or her own well-informed choices.

Fiat Fiorino Qubo goes well beyond the concept of the MPV to venture as a pioneer into the concept of a "free space" vehicle, capable of satisfying a variety of needs for mobility. In fact, it is a highly functional vehicle with two sliding rear side doors, flexible interiors capable of offering up to sixteen different solutions. If so desired, it is also available with a front passenger seat that can be folded into a table and then flush with the boot level, making it possible to load objects measuring nearly 2.5 metres (a true record for a vehicle that measure only 3.9 metres).

The vehicle that lets you do anything you like, just as one would expect from a multipurpose vehicle, because it is as easy to handle as a city car and as spacious and comfortable as a MPV. But when compared to an MPV, the price is better for the same versatility and more compact dimensions (3959 mm long and 1684 mm wide, this boasts the best maximum capacity boot among all the vehicles in its class).

But that's not all; Fiat Fiorino Qubo manages to offer all this and at a highly competitive price, in keeping with other segment B vehicles, while including an integrated Blue&Me communications system (hands free, vocal and steering wheel commands, on-board text messaging, and a USB port).

Sales began in France in June 2008 and will continue over the summer months in Austria and Hungary. Italy, Poland, Switzerland, and Spain were next, while an October arrival is slated for Germany, Holland, Ireland, and November for Belgium and Greece (For 2009, Great Britain and Denmark should conclude the cycle).

Distinctive exterior styling and new-concept interiors
Essential and rational, the exterior styling of the Fiat Fiorino Qubo also sets itself apart for the specific side and rear body treatments that pump up its muscular personality. In the same way, not even the bold and rugged good-looks of the front can compromise the overall impression of a "unconventional yet likeable" vehicle, just as its solid appearance and "four wheels on the ground" attitude are counterbalanced by the fluid and clean lines that ooze dynamism.

These aesthetic peculiarities are in keeping with the compact exterior dimensions - 3.96 metres long, 1.72 metres tall, and 1.68 metres wide - which when united with a steering diameter of less than 10 metres, allows the new Fiat Fiorino Qubo to negotiate narrow downtown streets or the metropolitan traffic slaloms, becoming a new ingenious alternative to the city car and compact MPVs alike.